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Smart Data Providers Improve Data...

David Tyre Sep 23, 2021 5:42:16 PM

Hotels might be reliant on first-party data to understand customer analytics. First-party data is often vital to the successful implementation of marketing campaigns, some of which are deemed...

Zoox Smart Data Reports Continued...

Admin Sep 23, 2021 5:19:58 PM

Big data provider enables over 27 million connections between January and June, increasing targeted advertising capabilities and revenues for customers.

 

5 steps to start Data-Driven...

Thiago Loureiro and Yasmim Restum Sep 22, 2021 6:38:06 PM

The famous engineer W. Edwards Deming once said: "Without data, you're just another person with an opinion.” That is, without insights from data, people make decisions based on instinct,...

What is a Data Driven Company?

Thiago Loureiro and Yasmim Restum Sep 17, 2021 12:00:55 PM

One of the persistent problems in many companies is the lack of access to correct information and decision-making based on intuition, past experience, or guesswork. For this reason, the demand for...

Data-Driven Marketing: How Big...

Thiago Loureiro and Yasmim Restum Sep 15, 2021 4:30:54 PM

Marketing has undergone constant change in recent years. Old decisions have gone down the drain - that is, working only with suppositions, hunches, and epiphanies. Today, marketers are turning to...

How Big Data can help risk...

Yasmim Restum Sep 3, 2021 2:31:35 PM

We are more connected and produce more information in 24 hours than the whole humanity did up till the beginning of the XXI century. Although, we can agree that this is no big news, the global...