- 2 de September de 2020.
Have you considered scaling up your sales activities without having to increase your team? The main way to do this is to hyper-automate tasks such as prospecting, data scraping, qualification, validation, scheduling, and first contacts.
Hyper Automation is the topic of greatest interest in the market in the coming years. This concept refers to the integration of software and APIs that bring automation to the various processes of a company. If until then automation was restricted to repetitive and simple activities, now they are expected to gain more and more depth, being able to act in a much broader and independent way.
Why Automate?
Be it end-to-end software or a specialized API, the sales team will have greater productivity and be able to focus more on sales and closing deals. This will give you a competitive advantage and usually leads to greater customer satisfaction. The company’s resources will be used efficiently and workflows will be increasingly agile.
How To Start Automating Processes?
For a long time, automation was associated almost exclusively with RPA (Robotic Process Automation). This field of knowledge is responsible for generating programs that automate repetitive and simple processes with robots.
With the deepening of new coding languages, technologies, and devices increasingly intuitive, and the ability to digitize a company’s processes, the sphere of automation possibilities has spread.
Hyper-automation is the term to study the new technological moment in which automation is holistic in the processes of companies. This is the set of applications for automating processes such as research, analysis, design, metrification, monitoring, among others.
15 Best Sales Hyperautomation Tools
ZoomInfo guarantees to have access to the “largest and most updated B2B database in the world”. From phones to emails, the tool connects to major platforms and social networks. But these features come at a cost, which is not cheap.
Winmo is also a database of contacts, but with two differentials: its base is manually tested every 60 days to ensure that everything is up to date, and the platform studies market movements to deliver super hot sales opportunities.
Leadiro is a base with 100,000+ updated contacts from 98 countries. It has a trial that allows the selection of 5 contacts per month for free. It could be a start!
ContactOut is a Google Chrome extension that reveals the details of the direct lead in the Linkedin profile. Its differential is to go far beyond email and telephone, delivering personal information such as profiles on social networks and connections. They claim to be in compliance with GDPR. You can take a free trial of up to 100 surveys.
The Phantom Buster is one of our favorites! In addition to ready-made bases, they are APIs that allow the user to generate their own strategies. “Automate any action taken on the web”, is the promise.
There are dozens of automation ranging from scraping data to sending messages on Instagram. On the official blog of the tool, strategies are integrated into different APIs with social networks, allowing the creation of scalable prospecting plans.
Hunter is one of the most famous tools for finding emails from potential customers, but its differentiator is the Email Verifier feature. Especially at the beginning of the process, data scraping can generate many invalid emails. Working with these “Bounces” hinders both the metrification of the process and the reputation of your domain in online environments. Hunter’s Email Verifier is the primary tool for testing emails, regardless of the source.
Sales Navigator is a tool that helps you get the most out of Linkedin. Offered by the network itself, it allows you to find hot leads and engage directly with them. It is the most immediate way to start your sales activities.
HubSpot Sales Hub is a sales automation tool designed to optimize the entire sales process. From email templates, automation tracking and scheduling, data entry, and behavioral tracking – such as responses, clicks, and openings – Sales Hub is designed to close more sales in less time. In addition, Hubspot Academy is recognized as a center for study and certification in marketing and sales.
Everstring combines machine learning with process language to offer personalized B2B sales. In addition to providing basic information about companies and leads, it also extracts old or little-known information, such as relevant news, foundation, and products.
“The only platform needed to automate your entire sales process”, is the main title of the website. Used by brands like Deloitte and Gusto, it has more than 200 million contacts, A / B testing, templates, tracking, personalization, and actionable insights to optimize sales.
Discover More Useful Automations For Sales
One of the differentials of Hyper-Automation is the practice of dividing processes into sub-processes, facilitating the emergence of automated activities. In addition to data scraping and first contacts, check out some tools that guarantee fluidity working in more specific areas:
Gryphon is a tool for analyzing and generating insights from telephone activities. Which pitch worked best? What time, day, approach, type of lead, tone of voice, or product has the best results? With intuitive graphics, it organizes the volume of calls and measures the performance of the sector.
Zapier is a tool of several uses for sales automation. Its function is to integrate different tools. With over 1000 related apps, it can ensure that everyone is updated at the same time with new status or information. From email to Slack, from Trello to CRM, from Google Sheets to your personal dashboard! The more automation you have, the more Zapier offers possibilities.
What happens to a document after it is sent? With Attach, you can know. This document-sharing tool lets you know all the activities that take place in an attachment after sending it. Openness, reading time, feedback, the moment of departure, and much more.
Present in most companies, Calendly is software that automates meeting scheduling. Used monthly by more than 2 million users, you only need to integrate it with your personal agenda and the person interested in the meeting requests to reserve a time. Much more comfortable for everyone involved!
Finally, how about getting to know Zoox a little? With Zoox Experience, the entire Customer Experience can be automated with different APIs. From scheduling to requesting services, upgrades, meals, payments, communication, and Check-Out, Zoox Experience reduces queues and allows establishments with more agility and efficiency.
Learn more about post-pandemic trend in our new e-book Low Touch Model for Tourism and Hospitality:
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