Year-end sales: how does data help optimize your marketing strategy?

When done wrong, personalization can make people fear for their privacy. Article originally published by Michelle Hawley, at CMSWire.

The hotel industry is seeing an increase in smart data providers that find new consent-based methods to identify, profile, and categorize consumers.

Big data provider enables over 27 million connections between January and June, increasing targeted advertising capabilities and revenues for customers.

Strategic partnerships ensure that hotel and travel businesses can deploy hyper-targeted promo campaigns and offer custom-tailored experiences using data from existing Wi-Fi services. Alpharetta, GA — March 2, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced additional... View Article

Zoox has announced the enhancement of its service offerings to include local advertising capabilities based on a guest’s physical location and individual interests.

Solution deployed across 4,141 Choice Hotels to host and manage internet landing pages should lead to enhanced guest satisfaction and loyalty.