Employee Experience: Uncover the most low-cost and efficient way to manage talent

A bright future for your company depends on people. And in the last decades, the concern for people has become the missing link for companies that want to grow and get results to see the value of Employee Experience (EX).

They are the events that can influence all the results that depend on that employee - be it financial recognition, a change in the work day, corporate events, benefits, career plans, networking with supervisors and peers, among others.

The truth is that it is now necessary for each and every company to adapt to the new Era of Employee Experience in order to retain talent and thrive with quality.

So in this article, we will go through key information to understand the concept of EX and realize the advantages for your company.

• After all, what is Employee Experience?
• 5 main benefits of EX
• What will the EX journey look like in the future?
  

Keep reading to find out more about this topicl

After all, what is Employee Experience?

Have you ever worked for a company that left a mark on you? Work experiences can be remarkable when they involve, for example, a challenging goal, an award, or bad feedback. And all this is Employee Experience.

It is evident that every company is concerned about the customer, to understand if he/she is satisfied, if he/she will buy again... But now a new people management strategy is gaining space to strengthen the link between employees and brands.

Thus, Human Resources teams started to measure and evaluate employees' journeys to learn more about the quality of the employee experience. Otherwise, companies risk losing valuable talent when they don't feel welcome.

As Richard Branson, founder of the Virgin group, once said:

"Customers don't come 1st. Employees come first. If you take care of the employees, they will take care of the customers".

The EX concept, therefore, is a people management strategy that works on employee engagement. It understands how the employee feels in the work environment and how the company conveys its values on a daily basis.

5 main benefits of EX

According to the audit and business consulting firm Deloitte, the function performed by each employee is directly linked to the success of a company. 

Therefore, investing in EX can help in attracting talents and, consequently, decrease the company's turnover rate.

Read now 5 main gains that come with investing in EX.

1. Much better interpersonal relationships

Communication is so essential to performance that 75% of employees surveyed believe that teamwork and collaboration are a must, according to a research conducted by Queens University.

A brand that creates strategies to transmit its values to employees and align expectations encourages much more dialogue and transparent relationships.

This is how employees are encouraged to replicate good practices and thus strengthen interpersonal relationships.

2. Employer brand flying!

The concept of employer branding is part of a strategic Human Resources philosophy and is defined as all the actions that a company takes to strengthen its image as a 'good place to work'.

When workers are more satisfied, they themselves become ambassadors for the business and make it increasingly competitive in attracting and retaining talent. 

Thus, investing in the dissemination of activities, benefits and other positive internal actions on social networks can also be a way to show the day to day the company provides.

3. Turnover on the floor!

If your company becomes a good place to work, where people feel proud to be, turnover and absence rates decrease considerably.

According to a Clear Company survey, 50% of businesses that work with effective communication tend to have low turnover rates.

It is important to emphasize that every company wins when it retains professionals who already have expertise in the operation and know the focus of the business well.

4. Lighter corporate atmosphere

A company that has leadership worked on by the people management team, that implements good benefits and, therefore, invests in Employee Experience... builds a much healthier, cozier, and lighter corporate environment to work in. 

Actions such as happy hours, competitions, events, in addition to surveys, NPS, and Performance Evaluations are also excellent thermometers to perceive the engagement of employees and identify points of development for the management team.

5. Cheaper Human Resources!

It seems contradictory to say that by investing in EX the HR department will spend less. But yes, it is true.

Once the company is committed to the well being of its employees, the reduction in the turnover rate makes the company spend less on contract terminations, besides not having to do so many new selective processes and onboardings.

In other words, EX acts directly in the intelligent management of hiring and dismissal costs.

What will the EX journey look like in the future?

Technology and digital transformations are increasingly present in our lives and work environments.

Today, conversations, meetings, and gatherings already happen asynchronously or in real time, and there are advanced softwares to manage people.

In other words, allowing employees to use recent technologies, digital tools that improve communication, management, and to be trained to use new gadgets will be part of the day to day of an efficient employee experience management.

HR needs to be attuned to these changes and understand the values of employees, engaging everyone to achieve their goals and rewarding work well done.