Data are allies of hotels that want to stand out. Understand how the pandemic raised the importance of technology as an ally of the hotel business.
When done wrong, personalization can make people fear for their privacy. Article originally published by Michelle Hawley, at CMSWire.
As the official data manager of the event, Zoox invests in intelligence about consumption, interests and experiences to make the festival even more incredible
As guest loyalty becomes an increasingly important topic, studies have found that generating a new customer is 25X more expensive than retaining a current one.
Check out our selection of movies that address different aspects of the Big Data universe.
Understand the Data-Driven Culture. The competitive differentiator that is much more than a simple action plan, it is a management tool driven by data and technology.
Voluntary Churn, Involuntary Churn, Revenue Churn, and many others are key to extracting valuable insights for your company's growth.
As technology developments increase across the world, some deserve more attention than others. Some technologies can violate our civil liberties...
The data generation can show which countries are leading the technological race. New technologies, like smart devices, are the main data generators.
